Wk2 Journal Assignment Example | Topics and Well Written Essays - 250 words

Wk2 Journal - Assignment Example The company relies on its brand reputation to market its internet services. To meet the needs of different consumers, the company has various subscriptions depending on the type of data connection a customer wants (Lamb, Hair & McDaniel, 2008). With shops in almost all major cities in the US (Place), customers can be sure to get internet connections whenever they want. Additionally, customers can visit the shops during working hours or call the company’s customer care lines for home connections. Verizon Wireless acknowledges that pricing (Price) is a critical factor in marketing and as such, the company provides internet connections at varying rates depending on the needs of consumers and their financial capability. In so doing, the company targets both low income earners and high-income earners. Pricing is also made with consideration of the company’s competitors (Lamb, Hair & McDaniel, 2008). Equally, the company promotes (Promotion) this service through advertising on TV, radio and billboards. This ensures that it remains competitive in the market and that potential customers are reminded, continuously, of the company’s

Motorola in china case study Essay Example | Topics and Well Written Essays - 750 words

Motorola in china case study - Essay Example China, represented a very significant market for Motorola in terms of manufacturing and research. According to the company sources, Motorola was successful in the Chinese market due to its understanding of the market, the people and the strategies it adopted. In 1978, Motorola established its Beijing office, then in 1992 it developed a makeshift plant in Tianjin to manufacture paging devices. In 2003, the company was regarded as the most successful foreign company in China, courtesy of its adoption of a four-point strategy which as follows: In managing success in its new environment, Motorola developed a new 2+3+3 strategy, which it used to create and sustain its competitive advantage. The numbers in the strategy represented goals that the company had developed in the process of achieving its success. The strategy was developed, following the need to consolidate on its market returns that had been found to be as follows, In this new strategy, the first â€Å"2† represented two goals, which included creating a reliable R&D centre and a successful manufacturing company worldwide. The second â€Å"3† in the strategy included the company succeeding in three main areas, that is, trunking systems, broadband creation of semiconductors. The final â€Å"3† showed goals that the company was willing to achieve by 2006. These goals were, increasing the value of its particular yearly productions to about $10 billion, increasing its investments up to $10 billion as well as purchasing trading components of the same amount. One of the important market entry strategies that the company had was an effective understanding of the Chinese market (Edmonds, 2000). Motorola Company had to take time in order to study and understand the Chinese people, thereby devising market growth and development strategies that effectively articulated their needs. In any market, the ability to succeed and develop